Color

#973597

#973597
hex#973597
rgbrgb(151, 53, 151)
hslhsl(300, 48%, 40%)
oklchoklch(0.507 0.176 327.8)
Closest name: Magentle (#aa11aa)Relative luminance 0.1136

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#359735

#663597 · #973566

#979735 · #359797

Split-complementary

Open in tool →

#669735 · #359766

#976635 · #359735 · #356697

Contrast

#973597 as textRatioAAAA largeAAAFix
Aaon white
6.42:1passpassfail
  • AAA: use #8c318c as the text (7.16:1)
Aaon black
3.27:1failpassfail
  • AA: use #b941b9 as the text (4.52:1)
  • AAA: use #cf77cf as the text (7.19:1)
  • AA: or shift the background to #d9d9d9 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #973597 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#973597 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #973597
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #973597 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/973597-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md