Color
#97356b
#97356brgb(151, 53, 107)hsl(327, 48%, 40%)oklch(0.486 0.143 349.7)Colors that go with #97356b
Denim, Taupe and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Denim #1560bd
shippedDenim is paired with #97356b in 6 real palettes, including Chase's brand system and Hinge's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Taupe #483c32
shippedTaupe is paired with #97356b in 8 real palettes, including Blush and Typewriter, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Teal #008080
complementaryTeal sits directly opposite #97356b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shippedChampagne is paired with #97356b in 3 real palettes, including Woodsmoke and Bramble, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #97356b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Copper #b87333
shippedCopper is paired with #97356b in 3 real palettes, including Chipotle's brand system and Bakery, as the accent — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #97356b in 3 real palettes, including Lenovo's brand system and Nintendo's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Steel Blue #4682b4
triadicshippedSteel Blue completes a triad with #97356b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Real palettes that use #97356b
Tints & shades
Harmonies
Contrast
| #97356b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.91:1 | pass | pass | fail |
|
Aaon black | 3.04:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97356b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#97356b reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97356b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97356b-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md