Color

#973069

#973069
hex#973069
rgbrgb(151, 48, 105)
hslhsl(327, 52%, 39%)
oklchoklch(0.479 0.149 350.1)
Closest name: Haunted Purple (#991177)Relative luminance 0.0971

Colors that go with #973069

Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#30975e

#923097 · #973035

#699730 · #306997

Split-complementary

Open in tool →

#359730 · #309792

#979230 · #30975e · #303597

Contrast

#973069 as textRatioAAAA largeAAAFix
Aaon white
7.14:1passpasspassPasses AAA — no fix needed.
Aaon black
2.94:1failfailfail
  • AA: use #c4458b as the text (4.57:1)
  • AAA: use #d477aa as the text (7.02:1)
  • AA: or shift the background to #cfcfcf (4.58:1)
  • AAA: or shift the background to #ffffff (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #973069 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#973069 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #973069
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #973069 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/973069-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md