Color

#971268

#971268
hex#971268
rgbrgb(151, 18, 104)
hslhsl(321, 79%, 33%)
oklchoklch(0.455 0.18 347.9)
Closest name: Haunted Purple (#991177)Relative luminance 0.0801

Colors that go with #971268

Denim, Sea Green and Forest Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#129740

#831297 · #971226

#689712 · #126897

Split-complementary

Open in tool →

#269712 · #129783

#978312 · #129740 · #122697

Contrast

#971268 as textRatioAAAA largeAAAFix
Aaon white
8.07:1passpasspassPasses AAA — no fix needed.
Aaon black
2.6:1failfailfail
  • AA: use #db1a97 as the text (4.61:1)
  • AAA: use #ed64bd as the text (7.16:1)
  • AA: or shift the background to #c2c2c2 (4.53:1)
  • AAA: or shift the background to #f0f0f0 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #971268 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#971268 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #971268
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #971268 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/971268-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md