Color

#971252

#971252
hex#971252
rgbrgb(151, 18, 82)
hslhsl(331, 79%, 33%)
oklchoklch(0.446 0.17 359.1)
Closest name: Berry (#990f4b)Relative luminance 0.0762

Colors that go with #971252

Crimson, Teal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#129756

#971294 · #971412

#529712 · #125297

Split-complementary

Open in tool →

#129714 · #129497

#949712 · #129756 · #141297

Contrast

#971252 as textRatioAAAA largeAAAFix
Aaon white
8.32:1passpasspassPasses AAA — no fix needed.
Aaon black
2.52:1failfailfail
  • AA: use #e01a7a as the text (4.6:1)
  • AAA: use #ed68a9 as the text (7.15:1)
  • AA: or shift the background to #bfbfbf (4.52:1)
  • AAA: or shift the background to #ededed (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #971252 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#971252 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #971252
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #971252 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/971252-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md