Color

#97121b

#97121b
hex#97121b
rgbrgb(151, 18, 27)
hslhsl(356, 79%, 33%)
oklchoklch(0.434 0.165 25.2)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0709

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12978e

#97125d · #974b12

#1b9712 · #121b97

Split-complementary

Open in tool →

#12974b · #125d97

#5d9712 · #12978e · #4b1297

Contrast

#97121b as textRatioAAAA largeAAAFix
Aaon white
8.68:1passpasspassPasses AAA — no fix needed.
Aaon black
2.42:1failfailfail
  • AA: use #e51f2d as the text (4.57:1)
  • AAA: use #ee6d76 as the text (7.08:1)
  • AA: or shift the background to #bdbdbd (4.62:1)
  • AAA: or shift the background to #e8e8e8 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97121b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97121b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97121b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97121b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97121b-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md