Color

#970bad

#970bad
hex#970bad
rgbrgb(151, 11, 173)
hslhsl(292, 88%, 36%)
oklchoklch(0.493 0.23 321.1)
Closest name: Nebula (#a104c3)Relative luminance 0.0984

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#21ad0b

#460bad · #ad0b71

#ad970b · #0bad97

Split-complementary

Open in tool →

#71ad0b · #0bad46

#ad460b · #21ad0b · #0b71ad

Contrast

#970bad as textRatioAAAA largeAAAFix
Aaon white
7.08:1passpasspassPasses AAA — no fix needed.
Aaon black
2.97:1failfailfail
  • AA: use #c50ee1 as the text (4.52:1)
  • AAA: use #e05cf5 as the text (7.02:1)
  • AA: or shift the background to #cfcfcf (4.54:1)
  • AAA: or shift the background to #ffffff (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970bad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970bad reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970bad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970bad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970bad-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md