Color

#97079c

#97079c
hex#97079c
rgbrgb(151, 7, 156)
hslhsl(298, 91%, 32%)
oklchoklch(0.48 0.219 326.6)
Closest name: darkmagenta (#8b008b)Relative luminance 0.0913

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0c9c07

#4d079c · #9c0757

#9c9707 · #079c97

Split-complementary

Open in tool →

#579c07 · #079c4d

#9c4d07 · #0c9c07 · #07579c

Contrast

#97079c as textRatioAAAA largeAAAFix
Aaon white
7.43:1passpasspassPasses AAA — no fix needed.
Aaon black
2.83:1failfailfail
  • AA: use #cb0ad1 as the text (4.5:1)
  • AAA: use #f14bf7 as the text (7.09:1)
  • AA: or shift the background to #cccccc (4.63:1)
  • AAA: or shift the background to #fafafa (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97079c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97079c reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97079c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97079c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97079c-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md