Color

#970751

#970751
hex#970751
rgbrgb(151, 7, 81)
hslhsl(329, 91%, 31%)
oklchoklch(0.442 0.175 358.9)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0733

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#07974d

#950797 · #97070a

#519707 · #075197

Split-complementary

Open in tool →

#0a9707 · #079795

#979507 · #07974d · #070a97

Contrast

#970751 as textRatioAAAA largeAAAFix
Aaon white
8.52:1passpasspassPasses AAA — no fix needed.
Aaon black
2.47:1failfailfail
  • AA: use #e50b7b as the text (4.67:1)
  • AAA: use #f75ead as the text (7.16:1)
  • AA: or shift the background to #bdbdbd (4.53:1)
  • AAA: or shift the background to #ebebeb (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970751 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970751 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970751
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970751 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970751-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md