Color

#97029c

#97029c
hex#97029c
rgbrgb(151, 2, 156)
hslhsl(298, 97%, 31%)
oklchoklch(0.478 0.221 326.6)
Closest name: darkmagenta (#8b008b)Relative luminance 0.0902

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#079c02

#4a029c · #9c0254

#9c9702 · #029c97

Split-complementary

Open in tool →

#549c02 · #029c4a

#9c4a02 · #079c02 · #02549c

Contrast

#97029c as textRatioAAAA largeAAAFix
Aaon white
7.49:1passpasspassPasses AAA — no fix needed.
Aaon black
2.8:1failfailfail
  • AA: use #cc03d3 as the text (4.52:1)
  • AAA: use #f640fc as the text (7.06:1)
  • AA: or shift the background to #c9c9c9 (4.52:1)
  • AAA: or shift the background to #fafafa (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97029c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97029c reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97029c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97029c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97029c-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md