Color

#970295

#970295
hex#970295
rgbrgb(151, 2, 149)
hslhsl(301, 97%, 30%)
oklchoklch(0.474 0.216 329.1)
Closest name: darkmagenta (#8b008b)Relative luminance 0.0879

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#029705

#4f0297 · #97024a

#949702 · #029497

Split-complementary

Open in tool →

#4a9702 · #02974f

#974f02 · #029705 · #024a97

Contrast

#970295 as textRatioAAAA largeAAAFix
Aaon white
7.61:1passpasspassPasses AAA — no fix needed.
Aaon black
2.76:1failfailfail
  • AA: use #d303d0 as the text (4.69:1)
  • AAA: use #fc36f9 as the text (7.03:1)
  • AA: or shift the background to #c7c7c7 (4.5:1)
  • AAA: or shift the background to #f7f7f7 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970295 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970295 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970295
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970295 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970295-c19fbc-93cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md