Color

#970263

#970263
hex#970263
rgbrgb(151, 2, 99)
hslhsl(321, 97%, 30%)
oklchoklch(0.447 0.185 349.7)
Closest name: Haunted Purple (#991177)Relative luminance 0.0752

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#029736

#800297 · #970219

#639702 · #026397

Split-complementary

Open in tool →

#199702 · #029780

#978002 · #029736 · #021997

Contrast

#970263 as textRatioAAAA largeAAAFix
Aaon white
8.38:1passpasspassPasses AAA — no fix needed.
Aaon black
2.5:1failfailfail
  • AA: use #e20394 as the text (4.67:1)
  • AAA: use #fc4fc0 as the text (7.02:1)
  • AA: or shift the background to #bfbfbf (4.56:1)
  • AAA: or shift the background to #ebebeb (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970263 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970263 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970263
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970263 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970263-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md