Color

#970227

#970227
hex#970227
rgbrgb(151, 2, 39)
hslhsl(345, 97%, 30%)
oklchoklch(0.429 0.171 19)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0677

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#029772

#970272 · #972702

#279702 · #022797

Split-complementary

Open in tool →

#029727 · #027297

#729702 · #029772 · #270297

Contrast

#970227 as textRatioAAAA largeAAAFix
Aaon white
8.92:1passpasspassPasses AAA — no fix needed.
Aaon black
2.35:1failfailfail
  • AA: use #ec043e as the text (4.65:1)
  • AAA: use #fd5e86 as the text (7.12:1)
  • AA: or shift the background to #bababa (4.6:1)
  • AAA: or shift the background to #e6e6e6 (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970227 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970227 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970227
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970227 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970227-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md