Color

#96b337

#96b337
hex#96b337
rgbrgb(150, 179, 55)
hslhsl(74, 53%, 46%)
oklchoklch(0.721 0.151 121.7)
Closest name: Citrus (#9fb70a)Relative luminance 0.39

Colors that go with #96b337

Blue, Champagne and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #96b337

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5437b3

#b39237 · #58b337

#3796b3 · #b33796

Split-complementary

Open in tool →

#3758b3 · #9237b3

#37b392 · #5437b3 · #b33758

Contrast

#96b337 as textRatioAAAA largeAAAFix
Aaon white
2.39:1failfailfail
  • AA: use #697d26 as the text (4.6:1)
  • AAA: use #4e5e1d as the text (7.14:1)
  • AA: or shift the background to #3d3d3d (4.55:1)
  • AAA: or shift the background to #1c1c1c (7.14:1)
Aaon black
8.8:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96b337 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #96b337
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96b337 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96b337-b4bea2-4e72df-242d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md