Color

#969ffd

#969ffd
hex#969ffd
rgbrgb(150, 159, 253)
hslhsl(235, 96%, 79%)
oklchoklch(0.734 0.136 278.3)
Closest name: Cold Lips (#9ba0ef)Relative luminance 0.3837

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fdf496

#96d2fd · #c196fd

#fd969f · #9ffd96

Split-complementary

Open in tool →

#fdc196 · #d2fd96

#fd96d2 · #fdf496 · #96fdc1

Contrast

#969ffd as textRatioAAAA largeAAAFix
Aaon white
2.42:1failfailfail
  • AA: use #5563fc as the text (4.59:1)
  • AAA: use #2335fb as the text (7.06:1)
  • AA: or shift the background to #3b3b3b (4.63:1)
  • AAA: or shift the background to #1c1c1c (7.04:1)
Aaon black
8.67:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #969ffd as the background.

Brands using this color

Fonts for this mood

#969ffd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #969ffd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #969ffd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/969ffd-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md