Color
#969a74
#969a74rgb(150, 154, 116)hsl(66, 16%, 53%)oklch(0.673 0.054 112.7)Colors that go with #969a74
Charcoal, Cornflower Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #969a74: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Cornflower Blue #6495ed
complementaryshippedCornflower Blue sits directly opposite #969a74 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped4 real palettes, including Lexus's brand system and Rolex's brand system put Blue beside #969a74, as the supporting colour.
Blush Pink #e8b4b8
shipped5 real palettes, including Estate and Garden Wedding put Blush Pink beside #969a74, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #969a74 in 5 real palettes, including Kiln and Coffee Bar, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Darkroom and Forest Floor put Champagne beside #969a74, as the surface under it.
Copper #b87333
shippedDesigners have shipped Copper with #969a74: 8 real palettes, including Clean Beauty and Riverbed, as the accent.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #969a74 in 6 real palettes, including Oatmeal and Olive Grove, as the lead colour.
Real palettes that use #969a74
Tints & shades
Harmonies
Contrast
| #969a74 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.93:1 | fail | fail | fail | |
Aaon black | 7.17:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #969a74 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #969a74 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/969a74-b8bea2-4e86df-262d1f-f1eee9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md