Color

#969763

#969763
hex#969763
rgbrgb(150, 151, 99)
hslhsl(61, 21%, 49%)
oklchoklch(0.663 0.071 109.1)
Closest name: Bullfrog (#8a966a)Relative luminance 0.2952

Colors that go with #969763

Charcoal, Cornflower Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #969763

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#646397

#977e63 · #7c9763

#639697 · #976396

Split-complementary

Open in tool →

#637c97 · #7e6397

#63977e · #646397 · #97637c

Contrast

#969763 as textRatioAAAA largeAAAFix
Aaon white
3.04:1failpassfail
  • AA: use #78784f as the text (4.57:1)
  • AAA: use #59593a as the text (7.2:1)
  • AA: or shift the background to #2b2b2b (4.65:1)
Aaon black
6.9:1passpassfail
  • AAA: use #999a65 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #969763 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #969763
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #969763 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/969763-babea2-4e92df-272d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md