Color

#96908d

#96908d
hex#96908d
rgbrgb(150, 144, 141)
hslhsl(20, 4%, 57%)
oklchoklch(0.658 0.008 48.6)
Closest name: Aloe Tip (#8a9480)Relative luminance 0.2835

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8d9396

#968d8e · #96948d

#8d9690 · #908d96

Split-complementary

Open in tool →

#8d9694 · #8d8e96

#8e968d · #8d9396 · #948d96

Contrast

#96908d as textRatioAAAA largeAAAFix
Aaon white
3.15:1failpassfail
  • AA: use #7a7471 as the text (4.6:1)
  • AAA: use #5d5856 as the text (7.01:1)
  • AA: or shift the background to #292929 (4.62:1)
Aaon black
6.67:1passpassfail
  • AAA: use #9b9592 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96908d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#96908d reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96908d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96908d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96908d-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md