Color

#968f13

#968f13
hex#968f13
rgbrgb(150, 143, 19)
hslhsl(57, 78%, 33%)
oklchoklch(0.636 0.131 106)
Closest name: Captain Kirk (#9b870c)Relative luminance 0.2618

Colors that go with #968f13

Champagne, Charcoal and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#131996

#964e13 · #5b9613

#13968f · #8f1396

Split-complementary

Open in tool →

#135b96 · #4e1396

#13964e · #131996 · #96135b

Contrast

#968f13 as textRatioAAAA largeAAAFix
Aaon white
3.37:1failpassfail
  • AA: use #7b750f as the text (4.78:1)
  • AAA: use #5f5b0c as the text (7.03:1)
  • AA: or shift the background to #242424 (4.61:1)
Aaon black
6.24:1passpassfail
  • AAA: use #a39c14 as the text (7.32:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968f13 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968f13 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968f13
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968f13 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968f13-bcbea2-4e9bdf-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md