Color

#968e31

#968e31
hex#968e31
rgbrgb(150, 142, 49)
hslhsl(55, 51%, 39%)
oklchoklch(0.636 0.113 104.4)
Closest name: Captain Kirk (#9b870c)Relative luminance 0.2605

Colors that go with #968e31

Charcoal, Dodger Blue and Medium Purple lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968e31

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#313996

#965b31 · #6c9631

#31968e · #8e3196

Split-complementary

Open in tool →

#316c96 · #5b3196

#31965b · #313996 · #96316c

Contrast

#968e31 as textRatioAAAA largeAAAFix
Aaon white
3.38:1failpassfail
  • AA: use #7f7829 as the text (4.54:1)
  • AAA: use #5c571e as the text (7.4:1)
  • AA: or shift the background to #242424 (4.59:1)
Aaon black
6.21:1passpassfail
  • AAA: use #a29934 as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968e31 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968e31 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968e31
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968e31 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968e31-bdbea2-4ea0df-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md