Color

#968ca1

#968ca1
hex#968ca1
rgbrgb(150, 140, 161)
hslhsl(269, 10%, 59%)
oklchoklch(0.656 0.033 306.9)
Closest name: Hatoba Pigeon (#95859c)Relative luminance 0.2781

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97a18c

#8c8ca1 · #a18ca1

#a1968c · #8ca196

Split-complementary

Open in tool →

#a1a18c · #8ca18c

#a18c8c · #97a18c · #8ca1a1

Contrast

#968ca1 as textRatioAAAA largeAAAFix
Aaon white
3.2:1failpassfail
  • AA: use #7d7089 as the text (4.61:1)
  • AAA: use #5e5568 as the text (7.06:1)
  • AA: or shift the background to #292929 (4.55:1)
Aaon black
6.56:1passpassfail
  • AAA: use #9b92a5 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968ca1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #968ca1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968ca1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968ca1-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md