Color

#968c2c

#968c2c
hex#968c2c
rgbrgb(150, 140, 44)
hslhsl(54, 55%, 38%)
oklchoklch(0.631 0.115 103.3)
Closest name: Captain Kirk (#9b870c)Relative luminance 0.2542

Colors that go with #968c2c

Charcoal, Dodger Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968c2c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2c3696

#96562c · #6c962c

#2c968c · #8c2c96

Split-complementary

Open in tool →

#2c6c96 · #562c96

#2c9656 · #2c3696 · #962c6c

Contrast

#968c2c as textRatioAAAA largeAAAFix
Aaon white
3.45:1failpassfail
  • AA: use #7e7625 as the text (4.66:1)
  • AAA: use #5f581c as the text (7.24:1)
  • AA: or shift the background to #212121 (4.67:1)
Aaon black
6.08:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968c2c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968c2c reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968c2c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968c2c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968c2c-bebea2-4ea2df-292d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md