Color

#968ba2

#968ba2
hex#968ba2
rgbrgb(150, 139, 162)
hslhsl(269, 11%, 59%)
oklchoklch(0.654 0.036 306.9)
Closest name: Hatoba Pigeon (#95859c)Relative luminance 0.2756

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97a28b

#8b8ba2 · #a28ba2

#a2968b · #8ba296

Split-complementary

Open in tool →

#a2a28b · #8ba28b

#a28b8b · #97a28b · #8ba2a2

Contrast

#968ba2 as textRatioAAAA largeAAAFix
Aaon white
3.23:1failpassfail
  • AA: use #7f718e as the text (4.51:1)
  • AAA: use #5e5469 as the text (7.12:1)
  • AA: or shift the background to #292929 (4.51:1)
Aaon black
6.51:1passpassfail
  • AAA: use #9e93a9 as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968ba2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #968ba2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968ba2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968ba2-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md