Color

#968b17

#968b17
hex#968b17
rgbrgb(150, 139, 23)
hslhsl(55, 73%, 34%)
oklchoklch(0.627 0.126 103.5)
Closest name: Captain Kirk (#9b870c)Relative luminance 0.2501

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#172296

#964c17 · #619617

#17968b · #8b1796

Split-complementary

Open in tool →

#176196 · #4c1796

#17964c · #172296 · #961761

Contrast

#968b17 as textRatioAAAA largeAAAFix
Aaon white
3.5:1failpassfail
  • AA: use #807714 as the text (4.6:1)
  • AAA: use #615a0f as the text (7.05:1)
  • AA: or shift the background to #212121 (4.6:1)
Aaon black
6:1passpassfail
  • AAA: use #a39819 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968b17 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968b17 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968b17
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968b17 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968b17-bdbea2-4ea0df-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md