Color

#968aa3

#968aa3
hex#968aa3
rgbrgb(150, 138, 163)
hslhsl(269, 12%, 59%)
oklchoklch(0.652 0.039 306.9)
Closest name: Hatoba Pigeon (#95859c)Relative luminance 0.2731

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97a38a

#8a8aa3 · #a38aa3

#a3968a · #8aa396

Split-complementary

Open in tool →

#a3a38a · #8aa38a

#a38a8a · #97a38a · #8aa3a3

Contrast

#968aa3 as textRatioAAAA largeAAAFix
Aaon white
3.25:1failpassfail
  • AA: use #7f708f as the text (4.55:1)
  • AAA: use #5e536a as the text (7.19:1)
  • AA: or shift the background to #262626 (4.66:1)
Aaon black
6.46:1passpassfail
  • AAA: use #9e92aa as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968aa3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #968aa3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968aa3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968aa3-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md