Color

#966483

#966483
hex#966483
rgbrgb(150, 100, 131)
hslhsl(323, 20%, 49%)
oklchoklch(0.566 0.077 342.1)
Closest name: Bermuda Onion (#9d5a8f)Relative luminance 0.1724

Colors that go with #966483

Charcoal, Sea Green and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#649677

#906496 · #96646a

#839664 · #648396

Split-complementary

Open in tool →

#6a9664 · #649690

#969064 · #649677 · #646a96

Contrast

#966483 as textRatioAAAA largeAAAFix
Aaon white
4.72:1passpassfail
  • AAA: use #714b63 as the text (7.27:1)
Aaon black
4.45:1failpassfail
  • AA: use #996685 as the text (4.59:1)
  • AAA: use #b18ba3 as the text (7.09:1)
  • AA: or shift the background to #fafafa (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #966483 as the background.

Brands using this color

Fonts for this mood

#966483 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #966483
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #966483 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/966483-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md