Color
#96629d
#96629drgb(150, 98, 157)hsl(293, 23%, 50%)oklch(0.574 0.106 322.6)Colors that go with #96629d
Charcoal, Sea Green and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #96629d: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #96629d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Taupe #483c32
shippedTaupe is paired with #96629d in 5 real palettes, including Superhuman's brand system and Graphite Mono, as the lead colour.
Midnight Blue #191970
shipped3 real palettes, including Marvel's brand system and Plaid's brand system put Midnight Blue beside #96629d, as the supporting colour.
Orange #ffa500
shipped3 real palettes, including Sunset Boulevard and Graphite put Orange beside #96629d, as the supporting colour.
Dark Cyan #008b8b
split-complementDark Cyan is a split-complement of #96629d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Olive Green #808000
split-complementOlive Green is a split-complement of #96629d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #96629d: two real palettes: Ink & Paper and Fintech Trust, as the accent.
Real palettes that use #96629d
Tints & shades
Harmonies
Contrast
| #96629d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.64:1 | pass | pass | fail |
|
Aaon black | 4.53:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96629d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #96629d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/96629d-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md