Color

#965e54

#965e54
hex#965e54
rgbrgb(150, 94, 84)
hslhsl(9, 28%, 46%)
oklchoklch(0.541 0.076 30.7)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1513

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#548c96

#96546b · #967f54

#54965e · #5e5496

Split-complementary

Open in tool →

#54967f · #546b96

#6b9654 · #548c96 · #7f5496

Contrast

#965e54 as textRatioAAAA largeAAAFix
Aaon white
5.22:1passpassfail
  • AAA: use #794c44 as the text (7.17:1)
Aaon black
4.03:1failpassfail
  • AA: use #a3675c as the text (4.65:1)
  • AAA: use #b98b83 as the text (7.08:1)
  • AA: or shift the background to #f0f0f0 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #965e54 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#965e54 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #965e54
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #965e54 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/965e54-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md