Color

#965aaa

#965aaa
hex#965aaa
rgbrgb(150, 90, 170)
hslhsl(285, 32%, 51%)
oklchoklch(0.566 0.135 317.2)
Closest name: Lusty Lavender (#8d5eb7)Relative luminance 0.167

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6eaa5a

#6e5aaa · #aa5a96

#aa965a · #5aaa96

Split-complementary

Open in tool →

#96aa5a · #5aaa6e

#aa6e5a · #6eaa5a · #5a96aa

Contrast

#965aaa as textRatioAAAA largeAAAFix
Aaon white
4.84:1passpassfail
  • AAA: use #764587 as the text (7.07:1)
Aaon black
4.34:1failpassfail
  • AA: use #9a61ae as the text (4.7:1)
  • AAA: use #b286c1 as the text (7.07:1)
  • AA: or shift the background to #f7f7f7 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #965aaa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #965aaa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #965aaa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/965aaa-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md