Color

#964a87

#964a87
hex#964a87
rgbrgb(150, 74, 135)
hslhsl(312, 34%, 44%)
oklchoklch(0.525 0.128 335.2)
Closest name: Bermuda Onion (#9d5a8f)Relative luminance 0.1313

Colors that go with #964a87

Sea Green, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4a9659

#7f4a96 · #964a61

#87964a · #4a8796

Split-complementary

Open in tool →

#61964a · #4a967f

#967f4a · #4a9659 · #4a6196

Contrast

#964a87 as textRatioAAAA largeAAAFix
Aaon white
5.79:1passpassfail
  • AAA: use #824075 as the text (7.14:1)
Aaon black
3.63:1failpassfail
  • AA: use #ad589c as the text (4.65:1)
  • AAA: use #c181b4 as the text (7.07:1)
  • AA: or shift the background to #e3e3e3 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #964a87 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#964a87 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #964a87
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #964a87 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/964a87-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md