Color

#964574

#964574
hex#964574
rgbrgb(150, 69, 116)
hslhsl(325, 37%, 43%)
oklchoklch(0.509 0.123 346.4)
Closest name: Grape Kiss (#82476f)Relative luminance 0.12

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#459667

#8f4596 · #96454c

#749645 · #457496

Split-complementary

Open in tool →

#4c9645 · #45968f

#968f45 · #459667 · #454c96

Contrast

#964574 as textRatioAAAA largeAAAFix
Aaon white
6.18:1passpassfail
  • AAA: use #883f6a as the text (7.08:1)
Aaon black
3.4:1failpassfail
  • AA: use #b2578c as the text (4.63:1)
  • AAA: use #c581a9 as the text (7.09:1)
  • AA: or shift the background to #dedede (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #964574 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#964574 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #964574
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #964574 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/964574-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md