Color
#96405e
#96405ergb(150, 64, 94)hsl(339, 40%, 42%)oklch(0.494 0.12 0.6)Colors that go with #96405e
Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #96405e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Woodsmoke and Darkroom put Champagne beside #96405e, as the text colour against it.
Crimson #dc143c
shippedCrimson is paired with #96405e in 5 real palettes, including Wendy's's brand system and State Farm's brand system, as the lead colour.
Dark Olive Green #556b2f
triadicshippedDark Olive Green completes a triad with #96405e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Denim #1560bd
shippedDesigners have shipped Denim with #96405e: 7 real palettes, including Chase's brand system and State Farm's brand system, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #96405e in 4 real palettes, including Fireside and Noir Beauty, as the accent.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #96405e: 4 real palettes, including Darkroom and Olive Grove, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #96405e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #96405e
Tints & shades
Harmonies
Contrast
| #96405e as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.58:1 | pass | pass | fail |
|
Aaon black | 3.19:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96405e as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#96405e reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #96405e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/96405e-c49ca5-62cb74-2d211f-f1e9f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md