Color

#96140d

#96140d
hex#96140d
rgbrgb(150, 20, 13)
hslhsl(3, 84%, 32%)
oklchoklch(0.432 0.164 29.2)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0701

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d8f96

#960d4b · #96580d

#0d9614 · #140d96

Split-complementary

Open in tool →

#0d9658 · #0d4b96

#4b960d · #0d8f96 · #580d96

Contrast

#96140d as textRatioAAAA largeAAAFix
Aaon white
8.74:1passpasspassPasses AAA — no fix needed.
Aaon black
2.4:1failfailfail
  • AA: use #e61e14 as the text (4.56:1)
  • AAA: use #f26b64 as the text (7.06:1)
  • AA: or shift the background to #bababa (4.5:1)
  • AAA: or shift the background to #e6e6e6 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96140d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96140d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96140d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96140d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96140d-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md