Color

#960da5

#960da5
hex#960da5
rgbrgb(150, 13, 165)
hslhsl(294, 85%, 35%)
oklchoklch(0.486 0.223 323.2)
Closest name: Magentle (#aa11aa)Relative luminance 0.0949

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1da50d

#4a0da5 · #a50d68

#a5960d · #0da596

Split-complementary

Open in tool →

#68a50d · #0da54a

#a54a0d · #1da50d · #0d68a5

Contrast

#960da5 as textRatioAAAA largeAAAFix
Aaon white
7.25:1passpasspassPasses AAA — no fix needed.
Aaon black
2.9:1failfailfail
  • AA: use #c912de as the text (4.62:1)
  • AAA: use #e35ff2 as the text (7.19:1)
  • AA: or shift the background to #cccccc (4.51:1)
  • AAA: or shift the background to #fcfcfc (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #960da5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#960da5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #960da5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #960da5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/960da5-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md