Color

#960d26

#960d26
hex#960d26
rgbrgb(150, 13, 38)
hslhsl(349, 84%, 32%)
oklchoklch(0.431 0.166 20.4)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0691

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d967d

#960d6b · #96380d

#26960d · #0d2696

Split-complementary

Open in tool →

#0d9638 · #0d6b96

#6b960d · #0d967d · #380d96

Contrast

#960d26 as textRatioAAAA largeAAAFix
Aaon white
8.81:1passpasspassPasses AAA — no fix needed.
Aaon black
2.38:1failfailfail
  • AA: use #e6143a as the text (4.53:1)
  • AAA: use #f26982 as the text (7.12:1)
  • AA: or shift the background to #bababa (4.54:1)
  • AAA: or shift the background to #e6e6e6 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #960d26 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#960d26 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #960d26
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #960d26 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/960d26-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md