Color

#96080f

#96080f
hex#96080f
rgbrgb(150, 8, 15)
hslhsl(357, 90%, 31%)
oklchoklch(0.427 0.169 27.3)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0669

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#08968f

#960856 · #964808

#0f9608 · #080f96

Split-complementary

Open in tool →

#089648 · #085696

#569608 · #08968f · #480896

Contrast

#96080f as textRatioAAAA largeAAAFix
Aaon white
8.98:1passpasspassPasses AAA — no fix needed.
Aaon black
2.34:1failfailfail
  • AA: use #e90c17 as the text (4.53:1)
  • AAA: use #f76970 as the text (7.21:1)
  • AA: or shift the background to #b8b8b8 (4.53:1)
  • AAA: or shift the background to #e6e6e6 (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96080f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96080f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96080f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96080f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96080f-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md