Color

#96038f

#96038f
hex#96038f
rgbrgb(150, 3, 143)
hslhsl(303, 96%, 30%)
oklchoklch(0.469 0.211 330.9)
Closest name: darkmagenta (#8b008b)Relative luminance 0.0853

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03960a

#540396 · #960345

#8f9603 · #038f96

Split-complementary

Open in tool →

#459603 · #039654

#965403 · #03960a · #034596

Contrast

#96038f as textRatioAAAA largeAAAFix
Aaon white
7.76:1passpasspassPasses AAA — no fix needed.
Aaon black
2.71:1failfailfail
  • AA: use #d204c8 as the text (4.59:1)
  • AAA: use #fb3cf1 as the text (7.02:1)
  • AA: or shift the background to #c7c7c7 (4.59:1)
  • AAA: or shift the background to #f5f5f5 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96038f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96038f reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96038f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96038f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96038f-c19fbb-8fcb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md