Color

#954dcb

#954dcb
hex#954dcb
rgbrgb(149, 77, 203)
hslhsl(274, 55%, 55%)
oklchoklch(0.566 0.192 307.7)
Closest name: Fuchsia Pheromone (#9f4cb7)Relative luminance 0.1601

Colors that go with #954dcb

Olive Green, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#84cb4d

#564dcb · #cb4dc3

#cb954d · #4dcb95

Split-complementary

Open in tool →

#c3cb4d · #4dcb56

#cb564d · #84cb4d · #4dc3cb

Contrast

#954dcb as textRatioAAAA largeAAAFix
Aaon white
5:1passpassfail
  • AAA: use #7b34b2 as the text (7.06:1)
Aaon black
4.2:1failpassfail
  • AA: use #9955ce as the text (4.55:1)
  • AAA: use #b381da as the text (7.07:1)
  • AA: or shift the background to #f5f5f5 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #954dcb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#954dcb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #954dcb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #954dcb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/954dcb-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md