Color

#954c2d

#954c2d
hex#954c2d
rgbrgb(149, 76, 45)
hslhsl(18, 54%, 38%)
oklchoklch(0.5 0.108 42.8)
Closest name: Ancient Chest (#99522b)Relative luminance 0.1175

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2d7695

#952d42 · #95802d

#2d954c · #4c2d95

Split-complementary

Open in tool →

#2d9580 · #2d4295

#42952d · #2d7695 · #802d95

Contrast

#954c2d as textRatioAAAA largeAAAFix
Aaon white
6.27:1passpassfail
  • AAA: use #894629 as the text (7.07:1)
Aaon black
3.35:1failpassfail
  • AA: use #b55c36 as the text (4.55:1)
  • AAA: use #d08362 as the text (7.1:1)
  • AA: or shift the background to #dbdbdb (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #954c2d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#954c2d reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #954c2d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #954c2d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/954c2d-c4ad9c-62cbb8-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md