Color

#951d71

#951d71
hex#951d71
rgbrgb(149, 29, 113)
hslhsl(318, 67%, 35%)
oklchoklch(0.462 0.175 343.4)
Closest name: Haunted Purple (#991177)Relative luminance 0.0846

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d9541

#7d1d95 · #951d35

#71951d · #1d7195

Split-complementary

Open in tool →

#35951d · #1d957d

#957d1d · #1d9541 · #1d3595

Contrast

#951d71 as textRatioAAAA largeAAAFix
Aaon white
7.8:1passpasspassPasses AAA — no fix needed.
Aaon black
2.69:1failfailfail
  • AA: use #d1299e as the text (4.52:1)
  • AAA: use #e26abe as the text (7.04:1)
  • AA: or shift the background to #c7c7c7 (4.61:1)
  • AAA: or shift the background to #f5f5f5 (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #951d71 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#951d71 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #951d71
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #951d71 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/951d71-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md