Color

#950f4b

#950f4b
hex#950f4b
rgbrgb(149, 15, 75)
hslhsl(333, 82%, 32%)
oklchoklch(0.439 0.168 2)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0724

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0f9558

#950f8e · #95150f

#4b950f · #0f4b95

Split-complementary

Open in tool →

#0f9515 · #0f8e95

#8e950f · #0f9558 · #150f95

Contrast

#950f4b as textRatioAAAA largeAAAFix
Aaon white
8.58:1passpasspassPasses AAA — no fix needed.
Aaon black
2.45:1failfailfail
  • AA: use #e31673 as the text (4.63:1)
  • AAA: use #f066a4 as the text (7.14:1)
  • AA: or shift the background to #bdbdbd (4.57:1)
  • AAA: or shift the background to #e8e8e8 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #950f4b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#950f4b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #950f4b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #950f4b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/950f4b-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md