Color

#950e4d

#950e4d
hex#950e4d
rgbrgb(149, 14, 77)
hslhsl(332, 83%, 32%)
oklchoklch(0.439 0.169 0.8)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0724

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0e9556

#950e91 · #95120e

#4d950e · #0e4d95

Split-complementary

Open in tool →

#0e9512 · #0e9195

#91950e · #0e9556 · #120e95

Contrast

#950e4d as textRatioAAAA largeAAAFix
Aaon white
8.58:1passpasspassPasses AAA — no fix needed.
Aaon black
2.45:1failfailfail
  • AA: use #e01574 as the text (4.53:1)
  • AAA: use #f165a6 as the text (7.15:1)
  • AA: or shift the background to #bdbdbd (4.57:1)
  • AAA: or shift the background to #e8e8e8 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #950e4d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#950e4d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #950e4d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #950e4d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/950e4d-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md