Color

#950e1b

#950e1b
hex#950e1b
rgbrgb(149, 14, 27)
hslhsl(354, 83%, 32%)
oklchoklch(0.428 0.165 24.5)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0678

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0e9588

#950e5f · #95440e

#1b950e · #0e1b95

Split-complementary

Open in tool →

#0e9544 · #0e5f95

#5f950e · #0e9588 · #440e95

Contrast

#950e1b as textRatioAAAA largeAAAFix
Aaon white
8.91:1passpasspassPasses AAA — no fix needed.
Aaon black
2.36:1failfailfail
  • AA: use #e9162b as the text (4.61:1)
  • AAA: use #f16a77 as the text (7.07:1)
  • AA: or shift the background to #bababa (4.59:1)
  • AAA: or shift the background to #e6e6e6 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #950e1b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#950e1b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #950e1b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #950e1b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/950e1b-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md