Color

#950dd9

#950dd9
hex#950dd9
rgbrgb(149, 13, 217)
hslhsl(280, 89%, 45%)
oklchoklch(0.525 0.262 308.5)
Closest name: darkviolet (#9400d3)Relative luminance 0.1169

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#51d90d

#2f0dd9 · #d90db7

#d9950d · #0dd995

Split-complementary

Open in tool →

#b7d90d · #0dd92f

#d92f0d · #51d90d · #0db7d9

Contrast

#950dd9 as textRatioAAAA largeAAAFix
Aaon white
6.29:1passpassfail
  • AAA: use #880cc6 as the text (7.2:1)
Aaon black
3.34:1failpassfail
  • AA: use #b230f3 as the text (4.61:1)
  • AAA: use #c96ef7 as the text (7.06:1)
  • AA: or shift the background to #dbdbdb (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #950dd9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#950dd9 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #950dd9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #950dd9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/950dd9-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md