Color

#950989

#950989
hex#950989
rgbrgb(149, 9, 137)
hslhsl(305, 89%, 31%)
oklchoklch(0.465 0.204 332.8)
Closest name: darkmagenta (#8b008b)Relative luminance 0.0839

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#099514

#5b0995 · #950943

#8a9509 · #098a95

Split-complementary

Open in tool →

#439509 · #09955b

#955b09 · #099514 · #094395

Contrast

#950989 as textRatioAAAA largeAAAFix
Aaon white
7.84:1passpasspassPasses AAA — no fix needed.
Aaon black
2.68:1failfailfail
  • AA: use #d40cc3 as the text (4.64:1)
  • AAA: use #f54de7 as the text (7.1:1)
  • AA: or shift the background to #c7c7c7 (4.64:1)
  • AAA: or shift the background to #f2f2f2 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #950989 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#950989 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #950989
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #950989 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/950989-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md