Color

#950476

#950476
hex#950476
rgbrgb(149, 4, 118)
hslhsl(313, 95%, 30%)
oklchoklch(0.453 0.194 340.5)
Closest name: Haunted Purple (#991177)Relative luminance 0.0778

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#049523

#6c0495 · #95042d

#769504 · #047695

Split-complementary

Open in tool →

#2d9504 · #04956c

#956c04 · #049523 · #042d95

Contrast

#950476 as textRatioAAAA largeAAAFix
Aaon white
8.21:1passpasspassPasses AAA — no fix needed.
Aaon black
2.56:1failfailfail
  • AA: use #db06ad as the text (4.64:1)
  • AAA: use #fa4cd5 as the text (7.06:1)
  • AA: or shift the background to #c2c2c2 (4.61:1)
  • AAA: or shift the background to #ededed (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #950476 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#950476 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #950476
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #950476 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/950476-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md