Color

#949ff5

#949ff5
hex#949ff5
rgbrgb(148, 159, 245)
hslhsl(233, 83%, 77%)
oklchoklch(0.729 0.125 277.3)
Closest name: Cold Lips (#9ba0ef)Relative luminance 0.3768

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f5ea94

#94d0f5 · #b994f5

#f5949f · #9ff594

Split-complementary

Open in tool →

#f5b994 · #d0f594

#f594d0 · #f5ea94 · #94f5b9

Contrast

#949ff5 as textRatioAAAA largeAAAFix
Aaon white
2.46:1failfailfail
  • AA: use #5265ef as the text (4.7:1)
  • AAA: use #243beb as the text (7.24:1)
  • AA: or shift the background to #3b3b3b (4.55:1)
  • AAA: or shift the background to #1a1a1a (7.08:1)
Aaon black
8.54:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #949ff5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#949ff5 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #949ff5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #949ff5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/949ff5-9c9cc4-df884e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md