Color

#949ff4

#949ff4
hex#949ff4
rgbrgb(148, 159, 244)
hslhsl(233, 81%, 77%)
oklchoklch(0.728 0.124 277.2)
Closest name: Cold Lips (#9ba0ef)Relative luminance 0.3762

Colors that go with #949ff4

Goldenrod, Deep Sky Blue and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f4e995

#95cff4 · #b995f4

#f495a0 · #a0f495

Split-complementary

Open in tool →

#f4b995 · #cff495

#f495cf · #f4e995 · #95f4b9

Contrast

#949ff4 as textRatioAAAA largeAAAFix
Aaon white
2.46:1failfailfail
  • AA: use #5466ed as the text (4.67:1)
  • AAA: use #263de8 as the text (7.2:1)
  • AA: or shift the background to #3b3b3b (4.55:1)
  • AAA: or shift the background to #1a1a1a (7.07:1)
Aaon black
8.52:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #949ff4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#949ff4 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #949ff4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #949ff4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/949ff4-9c9cc4-df884e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md