Color

#949eb3

#949eb3
hex#949eb3
rgbrgb(148, 158, 179)
hslhsl(221, 17%, 64%)
oklchoklch(0.698 0.033 265.2)
Closest name: Dusky Mood (#979ba8)Relative luminance 0.34

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b3a994

#94adb3 · #9994b3

#b3949d · #9db394

Split-complementary

Open in tool →

#b39994 · #adb394

#b394ad · #b3a994 · #94b399

Contrast

#949eb3 as textRatioAAAA largeAAAFix
Aaon white
2.69:1failfailfail
  • AA: use #687592 as the text (4.62:1)
  • AAA: use #4e586e as the text (7.13:1)
  • AA: or shift the background to #333333 (4.69:1)
  • AAA: or shift the background to #0f0f0f (7.12:1)
Aaon black
7.8:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #949eb3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #949eb3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #949eb3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/949eb3-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md