Color
#949ac2
#949ac2rgb(148, 154, 194)hsl(232, 27%, 67%)oklch(0.696 0.059 278.1)Colors that go with #949ac2
Charcoal, Sand and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #949ac2: softer than #000 and cool enough to feel like part of the same palette.
Sand #c2b280
complementaryshippedSand sits directly opposite #949ac2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #949ac2 in 4 real palettes, including Ahrefs's brand system and NBA's brand system, as the supporting colour.
Copper #b87333
shippedDesigners have shipped Copper with #949ac2: 4 real palettes, including Dusk and Riverbed, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #949ac2: 4 real palettes, including Calm's brand system and Snowflake AI Data Cloud's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #949ac2: 5 real palettes, including Dusk and Open House, as the lead colour.
Emerald Green #50c878
shippedEmerald Green is paired with #949ac2 in 4 real palettes, including Ledger Dark and Scale AI's brand system, as the accent.
Midnight Blue #191970
shipped8 real palettes, including Open House and First Snow put Midnight Blue beside #949ac2, as the text colour against it.
Real palettes that use #949ac2
Tints & shades
Harmonies
Contrast
| #949ac2 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.74:1 | fail | fail | fail | |
Aaon black | 7.66:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #949ac2 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #949ac2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/949ac2-9c9dc4-df864e-231f2d-e9eef1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md